How to Audit Your Own Social Media Accounts in Five Minutes
There is a difference between managing your social media and actually looking at it. Most small business owners and marketers spend their time creating content, scheduling posts, and checking notifications. Very few step back and look at their own accounts the way a stranger would. That gap is expensive. A social media audit does not […]
What It Actually Costs to Outsource Your Marketing
Hiring a marketing agency or a freelance social media manager is a valid choice for many businesses. But it helps to know exactly what you are buying, what you are not buying, and what happens when that relationship ends. If you run a small business, you have probably received a proposal or two. The numbers […]
The First Sentence Is the Whole Job
There is a difference between writing and writing for the internet. Most people learn the first one in school and figure out the second one by trial and error. The error part tends to be public. When you write for print, you have some room. A reader has already committed to the page. They might […]
512 Film Production Jobs Are Open in Charlotte Right Now. Here’s How to Actually Get One.
As of this week, there are 512 film production jobs open in Charlotte, NC alone , plus 56 video editor positions across the state and 686 media production roles statewide . The average video editor in North Carolina earns $28.72 per hour , with an annual median wage of $55,460 . This isn’t a future […]
The 3-Second Rule: Why Your Openings Are Losing Listeners (And How to Fix Them)
You have three seconds. Not thirty. Not the length of your intro music. Three seconds of actual human attention before your listener decides to stay or swipe away. Most broadcasters don’t believe this. They spend hours polishing interviews, scripting segments, and balancing levels. Then they open with “Good morning, welcome to the show” and wonder […]
Skills First
Years ago, the most influential people in education were the gatekeepers of the four-year degree. It is easy to picture a university dean holding the keys to a career, but the world has moved on. These gatekeepers saw how industry was changing and pushed for more years of study and higher tuition. The story of […]
The Economics of Professional Streaming
The barrier to entry for live streaming is low, but the barrier to profitability is high. Most people start with a basic webcam and a microphone, yet the streamers who reach the top tier of the industry often share a common trait. They stop treating their channel like a hobby and start treating it like […]
The End of an Era (Already?): OpenAI is Shutting Down Sora
OpenAI recently announced they are shutting down Sora, their text-to-video tool. It feels like it just got here, but the company is already pulling the plug on the app and their big partnerships, including that billion-dollar deal with Disney. OpenAI says they need to focus their energy and computing power on other things like robotics […]
No one will ask about your degree (on set)
In the world of professional media, the first thing you will notice is a lack of conversation about college. In thousands of production meetings and on-site shoots taking place today, almost no one is asking for a degree. Clients and creative directors are not looking for a transcript. They are looking for a link to […]
How Charlotte Businesses Use Podcasting to Build Trust
In Charlotte, many companies are moving away from traditional sales pitches. Instead, they are using podcasts to have real conversations with their customers. These shows are not trying to get millions of fans. They are built to create a personal bond with a small, specific audience. Local Success Stories Several different industries in the Queen […]
